Tuesday, March 26, 2018

The Canadian Summit on Communications in Health Care Settings drew to a close on Thursday evening with an important closing keynote session on emergency preparedness from Patrice Cloutier of Hamilton Health Sciences.

Professionals from the wide spectrum of communications roles in Canadian health care came together at the Radisson Admiral Hotel in Toronto, Ontario for this rare opportunity to learn and network with each other through the Summit’s two-conference setup. During several breaks senior and junior communications roles from both larger and smaller hospitals and health care organizations shared knowledge before joining the conference streams that interested them the most.

The Summit aimed to share a wealth of industry knowledge and experiences with many of the communications departments in Canada, some of which are still struggling to keep up in the ever-increasing online landscape. Sessions in the Digital Media Conference focused on connecting with patients and their families, building goodwill around your organization, and utilizing current online tools to achieve these goals. These presentations were accompanied by an interesting panel discussion between industry professionals and patient advocates who tackled a range of different subjects facing the dialogue between health care communicators and their communities.


The Corporate Communications Conference included knowledge on: readying your organization for an election cycle, best practices on improving internal communications, properly handling communication of privacy breaches, and ensuring a cohesive brand strategy between a hospital and it’s foundation.

The Summit’s attendees shared their experiences on Twitter with the hashtag #comhealthcare or left positive online testimonials, saying:

The event was great. I learned a lot from like-minded organizations and from some of my peers from other hospitals. It was great to hear what people are working on and how they’ve achieved success.

This event provided the space to conduct very niche, relevant, and stimulating discussions in the realm of health care communications. I haven’t seen an opportunity for this type of knowledge sharing before and would definitely attend again!

I appreciated the opportunity to gather with peers and discuss the hot-topic issues of our profession and our sector. I think the group thoroughly listed the top-of-mind concerns facing our profession thereby providing an excellent road map for future gatherings.


This conference would not have been possible without the help of conference chairs (Mike Villeneuve and Philip De Souza) and educational partner: HIROC.

Plans for a 2019 event are already underway. If you have suggestions, or would like to speak at next year’s event: please email oana@sparkconferences.com.