Canadian Conference on Communications in Health Care Settings – Agenda – Spark Conferences

Canadian Conference on Communications in Health Care Settings – Agenda

AGENDA

Take note that sessions from Tracks 1 & 2 will be occurring simultaneously throughout the course of the conference.

Track 1 Sessions

A brief overview of the day’s events for Track 1 attendees.

Mike Villeneuve
CEO
Canadian Nurses Association

How to organize a digital marketing department, how to set up a strategic plan, where to focus with limited resources, and discussions with the senior leadership on ROI (return on investment).

The story of three digital media campaigns: their goals, strategy and how they measured success.

(Moderator) Joanne Yeung
Manager, Social Media and Content
Iovate Health Sciences

Alison Evans
Vice President of Communications, Volunteers and Information Resource
Children’s Hospital of Eastern Ontario

Take 30 minutes to relax and network.

People love stories. They bring us together, build empathy, and create context, so we can understand each other and ourselves.

This session will provide insight on how to create storytelling content, which enhances engagement and achieves greater visibility.

Calyn Pettit
Manager, Digital Communications
Hamilton Health Sciences Centre

Elise Copps
Public Relations Specialist
Hamilton Health Sciences Centre

Why social listening is important. A listening tool will allow you to monitor the conversation of your brand from outside the brand’s owned channels. Yes, sentiment can be measured! Examples of free tools and demonstrations of paid tools will be featured.

Jean George
Digital and Social Media Strategist Freelancer
Global Executive MBA 2018, Rotman School of Management
Former, Instructor, Digital Strategy & Communications Management
University of Toronto, School of Continuing Studies

45 minute lunch break for all conference attendees.

Brand “love” is achievable to all brands: whether you are a bank, an airline, or a health care organization. Fans do not just “like” brands; they “love” them and help build them. The good news is that this is not exclusive to cool, cutting-edge brands.

Find your social influencers. Who are they in the Canadian health care space?

Digital technology and social media are in a constant state of flux. Traditional media continue to shrink, fake news is on the rise, and communicators must learn to adapt to the paid, earned, shared and owned landscape. But what new developments are on the horizon and how will they alter marketing and PR?

In this interactive session, Martin Waxman, a 25+ year agency veteran, reports from the digital frontline on five trends, and the challenges and opportunities they bring.

These include:
1. Why semantic and voice search are reshaping discovery
2. The news and information generation gap
3. How mobile-first micro-moments satisfy people’s need to know, go, do or buy
4. When the who is a what: on chatbots and artificial relationships
5. Understanding AI, machine learning, and big data

Martin Waxman
Instructor, Digital Strategy & Communications Management
University of Toronto, School of Continuing Studies

Track 2 Sessions

A brief overview of the day’s events for Track 2 attendees.

Susan deRyk
Executive Vice President – Chief Transformation Officer
Lakeridge Health

What to consider and how to be prepared when communicating complex corporate strategies, such as organization mergers or integrations. In this session, the speakers will share lessons learned from mergers such as the Scarborough and Durham hospitals and Toronto Rehabilitation Institute and University Health Network.

In this session the speakers will discuss how the Communication Team and the Patient Relations team can work together to better communicate the outcomes of an investigation (the resolution) to the person filing a complaint.

Mary Jane McNally
Chief Patient Experience Officer
William Osler Health System

Take 30 minutes to relax and network.

More details coming soon.

Jennifer Macey
Vice President
Ipsos Public Affairs

Marc Beaudoin
VP, Public Consultations and Qualitative Research Practice
Ipsos Public Affairs

45 minute lunch break for all conference attendees.

Health care organizations face greater challenges to prepare for new kinds of emergencies, natural and human caused disasters, some never seen before. In this session, the speaker will elaborate on how to prepare your communications channels for when disasters struck your community or your organization.

Patrice Cloutier
Manager, Corporate Communications
Hamilton Health Sciences

Have some drinks and celebrate the end of a successful day with everyone.

Leave a Reply