Canadian Conference on Communications in Health Care Settings – Speakers – Spark Conferences

Canadian Conference on Communications in Health Care Settings – Speakers


Mike Villeneuve
Canadian Nurses Association

Villeneuve is well known for his work related to the future of nursing and health care. During his more than 30-year career, he has worked in clinical, education, research, administration and policy settings.

During his tenure at CNA, Villeneuve was a senior nursing consultant, scholar-in-residence, executive lead on the National Expert Commission and lead for the Toward 2020 initiative. He was a co-author of the book Canadian Nurses Association: 100 Years of Service.

For the past five years, Villeneuve has been a lecturer in public policy, leadership and administration at the Lawrence S. Bloomberg faculty of nursing at the University of Toronto, where he also served as program lead for the master of nursing in health systems leadership and administration program. He operated Michael Villeneuve Associates, an independent health policy consulting company in Ottawa.

Earlier in his career, he was a senior nursing policy consultant in the Office of Nursing Policy at Health Canada and a patient care manager at Sunnybrook Health Sciences Centre in Toronto.

His volunteer roles include vice chair of the Winchester District Memorial Hospital board of directors. He also served as the health policy and innovation section editor for the Canadian Journal of Nursing Leadership.

Joanne Yeung
Manager, Social Media and Content
Iovate Health Sciences

Joanne Yeung is a digital communicator straddling the line between corporate communications and online trends. Her background in journalism means that she can find the compelling angle and tell your story.

The things that people call barriers to projects are simply tests of Joanne’s creativity. Just ask the people who worked with her on launching a $190k website built from the ground up in two months. PS. She came in under budget.

Joanne’s organization has gone from zero on the social media scale to full-fledged strategy. And now she’s leading a nation-wide mobile app contest and managing a small but mighty team.

She has had a chance to do it all. From the high-level strategizing to the nitty gritty, handling multiple CMS’s (and all the HTML horrors that come with them), graphic design, corporate communications, editorial calendars, been there, done that.

Joanne is all about balance. She can lead, but she’s also forever learning. She understands spoofing the latest meme while supporting the business goal. She does content creation while engaging with others, and she juggles planned messages with on-the-fly wittiness.

Connections are the spice of life! Look her up: @jojiggly on Twitter and Instagram.

Alison Evans
Vice President of Communications, Volunteers and Information Resource
Children’s Hospital of Eastern Ontario

As CHEO-OCTC’s Vice President of Communications, Volunteers and Information Resources, Alison Evans protects and builds the CHEO-OCTC reputation in the community. Alison is a seasoned, strategic communicator and an energetic leader who champions internal and external communications, volunteer resources, medical and family libraries, health promotion in service of CHEO-OCTC’s mission and the families we serve.

For more than a decade, Alison worked for Canada’s universities, championing the value of higher education and the many benefits that accrue from adequate funding for university research. At both Universities Canada and the Federation for Humanities and Social Sciences, she worked to bridge academia, other sectors and the public, advocating for evidence-based policy making across a wide-array of issues.

Prior to joining CHEO-OCTC, Alison was the Director of Corporate and Public Affairs for Egg Farmers of Canada, where she defended domestic agricultural policy and promoted the beloved Get Cracking brand. Through government relations, public and stakeholder relations, social responsibility programs, corporate and internal communications and digital strategies, Alison helped build public trust in this critical Canadian industry.

Alison is a proud graduate of the University of Guelph and is committed to life-long learning, having completed many courses, diplomas, certificates—most recently, the Niagara Institute’s Leadership Development program. Outside of work she spends time with her two sons, playing sports or coaching, volunteering and travelling.

Calyn Pettit
Manager, Digital Communications
Hamilton Health Sciences Centre

Adaptable, poised, well-rounded PR professional with fine-tuned skills in digital communications, strategy and innovation. Proud to lead an innovative, dynamic digital team at Hamilton Health Sciences.

Experience and interest in all facets of PR & strategic communications, including media relations, publications, web publishing, new media, internal comms and issues management. Special interest and knowledge in the unique world of healthcare comms.

Passionate about storytelling and building the stakeholder-organization relationship through compelling, meaningful content.

Elise Copps
Public Relations Specialist
Hamilton Health Sciences Centre

Jean George
Digital and Social Media Strategist Freelancer
Global Executive MBA 2018, Rotman School of Management
Former, Instructor, Digital Strategy & Communications Management
University of Toronto, School of Continuing Studies

Jean is a Digital Marketer who began her career in the financial industry and after 2 years decided she was ready for a change. She was able to make the switch and enter the world of advertising by completing the Marketing Communications certification program at UofT.

She started off her digital advertising career as the first Community Manager at Proximity/BBDO and now is a Marketing Manager at Creative Destruction Lab. She has worked on a wide range of brands and campaigns and is able to apply practical examples and key learnings on a wide range of areas relating to social media.

Martin Waxman
Instructor, Digital Strategy & Communications Management
University of Toronto, School of Continuing Studies

Martin Waxman, APR, leads digital and social media training and workshops, is a communications strategist and teaches digital strategy. He’s the co-founder of three PR agencies, president of a consultancy, Martin Waxman Communications, and has worked in the industry for 25 years.

He’s a and LinkedIn Learning author, one of the hosts of the Inside PR podcast, and past-chair of PRSA Counselors Academy. His columns have appeared in Marketing Magazine. He is also a past-president of CPRS Toronto.

Martin developed a Certificate in Digital Strategy and Communications Management for the University of Toronto School of Continuing Studies and teaches several courses there. He’s a social media and PR professor at Seneca College and regularly speaks at conferences across North America.

Martin has published two books of fiction, an ebook on multimedia storytelling, and is currently completing his Master in Communications Management from McMaster University.

Connect with Martin on Twitter, @martinwaxman, Instagram, @martinwaxman or LinkedIn.

Susan deRyk
Executive Vice President – Chief Transformation Officer
Lakeridge Health

Susan DeRyk joined Osler in 2010 and has been responsible for public relations, corporate communications, and strategy development. Susan is also cross appointed to the William Osler Health System Foundation where she serves as Vice President Marketing and Communications.

Susan is a provincial and national award-winning communications professional with expertise in strategic communications, government relations and community relations. Known for her ability to shift organizational thinking and behavior to align with strategic goals to achieve objectives, Susan is able to galvanize the talents of small teams to realize enterprise-wide results.

Susan has more than 20 years of experience in the field. Among her many career highlights, she has spent time as Chief of Staff to two provincial Ministers including the Minister of Agriculture, Food and Rural Affairs in the aftermath of the Walkerton Crisis, as a journalist and editor at a daily newspaper and as public advocate for patient access to diagnostic testing.

Susan has a Bachelor of Arts from the University of Western Ontario and a certificate in Healthcare Leadership from the Rotman School of Management.

Mary Jane McNally
Chief Patient Experience Officer
William Osler Health System

Mary Jane McNally is the Senior Director of Nursing at Toronto Western Hospital and University Health Network, where she provides leadership for advancing academic nursing practice, education, and research.

She’s held progressive operational and professional practice leadership positions within acute care and primary care. She’s leading innovative programs that interface with long term care and convalescent care. She received her BScN and MN degrees from the Faculty of Nursing, University of Toronto, where she currently serves as a Clinical Appointee. She’s received the Ontario Hospital Association Ted Freedman Award for Education Innovation and a 3M – Health Care Quality Team Award.

She’s known as a national and international speaker on workplace violence in the health sector and innovation in care delivery models. Her other areas of interest include inter-professional collaboration, hospital/community partnership and practice informatics.

Jennifer Macey
Vice President
Ipsos Public Affairs

Over more than a decade, Jennifer has established herself as one of Canada’s leading public affairs researchers. She is sought out for her deep subject matter expertise, sophisticated and cutting-edge study design, nuanced interpretation, and actionable advice.

She is universally relied upon as a trusted counsel and accessible partner by clients – a testimony to the clarity of her communications and her unparalleled commitment to acquiring a deep understanding of her clients’ issues and needs.

Marc Beaudoin
VP, Public Consultations and Qualitative Research Practice
Ipsos Public Affairs

Mr. Beaudoin, Vice President of Ipsos Public Affairs, is an experienced public affairs researcher with more than 20 years’ experience managing public consultations for both the public and private sector.

Prior to joining Ipsos Reid in 1999, Marc worked in the federal government, providing strategic counsel on consultation needs with a focus on supporting policy priorities.

Marc has facilitated dialogue sessions, town hall meetings, and workshops with a wide variety of target audiences including business elites, healthcare professionals, youth, seniors, aboriginals, accountants, lawyers, community leaders, as well as the general public.

Marc is fully bilingual and holds a degree in Sociology (Honors) from the University of Ottawa.

Patrice Cloutier
Manager, Corporate Communications
Hamilton Health Sciences

Patrice Cloutier works in the healthcare sector and is an independent crisis communications practitioner and trainer in Ontario. Formerly a civil servant, he played a lead role in the planning and delivery of emergency information at the provincial level and in crisis communications planning.

Patrice spent close to 10 years as a reporter and broadcaster with the Canadian Broadcasting Corporation/Société Radio-Canada and as a freelance journalist for the BBC and Radio-Canada International.

He has led teams of public relations and organizational communications professionals in the private sector. He is widely recognized as a pioneer in the use of social media in providing information during crises and in emergency management.

He’s an avid blogger and social media enthusiast. Patrice is a member of various groups sharing crisis communications and emergency management expertise and best practices.

In 2012, Patrice created the Canadian Virtual Operations Support Team (CanVOST) which offers surge capability to municipalities and other organizations during emergencies.

More speakers to be announced.

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